The challenge was to represent from scratch a brand that only existed in the experience and hands of Tia Lola, no graphic antecedents, but a beautiful story to be told!

The solution was to take advantage of traditional and artisanal Mexican forms to give life to this brand, with handwritten typography. With the idea of representing it as a seal, the logo of Tia Lola was born, as well as its products, Rompope and Gourmet and artisan sauces are also handmade elements to give it that rustic and traditional touch.