EMORY
UNIVERSITY

Client: Emory University
Partnership: Latino Community Found / Stop HIV ATL
Project: Multicultural campaign
Lead Generation
Campaign Optimization
Campaign Measurement

_CHALLENGE

According to 2023 CDC studies, Latinos who reported sexual contact between men and who live in Georgia are disproportionately affected by HIV. How to convince Latino immigrants to talk openly about their sexuality and guide them to live it safely?

_SOLUTION

The True Test of Love.

The first campaign with a gay influencer that opened the conversation using the medium through which Latinxs talk everyday the most: WhatsApp.

_RESULTS

INCREASE
500%

HIV tests compared to previous campaigns.

342 DIRECT CONVERSATIONS

That we maintain active today.

102 PREP TREATMENTS

Requested improving quality and life expectancy of those affected.

20%
Conversion Rate

For each person contacted or enrolled in a PrEP treatment.

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